When we decided to start up BUROPONY at the beginning of 2009 we were in need of a identity but didn't have a whole lot of money to spend. Being enthusiasts of personalized items we came up with a concept that would make every letter we would sent out and every businesscard we would give away unique.

The idea is based on the patterns jockeys wear during a horse race. We designed a 2 colour grid (the third one being printed as a base colour) based on these jerseys that would enable us to play around with basic figures and shapes. It suggests that the relationship with our clients is the same as jockeys and their horses, unique and together we want to strive for the best possible results.

So by just printing one spot colour and manually enrich all items with markers and spray cans we created a flexible identity that stands out, has a true 'coming up' mentality to it and is a great conversation piece everytime. 

Plus it is cheap and fun to get the markers out when you are stuck for inspiration…